Our main objective was to position Awari as the leading platform for career development and career transitions, with the aim of growing our follower base and increasing engagement rates.

Results:

90% increase on engagement rate on Instagram in 2 months
4x increase on organic reach
5x number of followers in 2 months on Instagram
6x number of followers on LinkedIn

Campaign: #eunãoparo

Campaign: "I Don't Stop"

Awari empowers individuals to chase their career dreams and goals, and we wanted to showcase this through their own voices on LinkedIn. That's why we launched the #IDon'tStop campaign, reinforcing our commitment to supporting continuous learning journeys. During the pandemic, as people began sharing what they were doing during this time, we saw an opportunity to motivate them to post about their learning experiences, leveraging this momentum to boost brand awareness.

We launched the #IDon'tStop campaign on LinkedIn and on the website, collaborating with the sales team to offer special benefits for those who shared their stories.

We created a variety of images to facilitate social sharing and also for people to change their LinkedIn cover.

Results

Over 100 User Generated Content
Over 50.000 organic impressions
15% increase on pipeline

Campaign: April fools - Big Brother Brasil

Campaign: "I Don't Stop"

Awari is known for its playful April Fools' Day campaigns, and on 2022, we launch a fake course named: "How to get into Big Brother Brasil 2023?"

This initiative allowed us to creatively highlight our core values and beliefs. We framed the BBB course as offering mentorship, live classes, and all everything else that our actual courses provide. With this campaign, we reinforced Awari's commitment to supporting professional growth in a funny way and also boos a lot our engagement rate, number of followers and social sentiment.

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Results

80% increase of engagement rate
220% increase of organic reach
35% increase on website traffic

Opportunity post

Big Brother Brasil

Idea: With the buzz around Big Brother Brasil, we decided to leverage the excitement to create content related to the work environment, inspired by the show.

"Who would you eliminate in your workplace?"

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Inside Out

Idea: With the buzz around the movie, I decided to create content related to the work environment, inspired by the show.

"Corporate lessons with the movie Inside Out"

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Carousel was a really big trend at that moment and we achieved a lot of great results investing on this format

Educational

Idea: Since Awari is a platform dedicated to career development, we leveraged all our communication pillars to deliver educational content to our audience, with Social Media playing a significant role.

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Pool

Idea: in order to boost interaction and increase engagement rate, we conduct polls on UI Design, one of the subjects taught on the Awari platform.

Product - Stories

This is an example of a story highlight explaining the product.

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Product - Humanized Stories

Another approach we used to show the product was through teachers, mentors, and also User-Generated Content (UGC) from students.

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