Our main objective was to position Empório da Cerveja as a leading and expert brand in the beer industry, focusing on providing information about beer, including curiosities, pairing tips, and news from the beer world. Additionally, we aimed to reinforce AB InBev's positioning of beer as a way to bring people together, and Empório da Cerveja as the easiest and best way of buying beer.

Beer information

Idea: The content creation focused on delivering valuable beer information, such as beer styles, glassware types, and details about breweries, to position the brand as an authority in the beer industry.

Pairing with beer

Idea: providing valuable information on pairing beer with various foods, including tips and also recipes.

Engage with the beer community

Idea: UGC - the idea was to incentivize the beer community to share their "beer moments". They posted on their Instagram tagging Empório da Cerveja and we reposted their pictures.