Our main objective was to position Chili Piper as a cool brand, with a slightly sassy tone of voice, focusing on opportunity posts and employer branding.

Opportunity post

Barbie - the movie

Idea: The content creation was driven by the buzz around the Barbie movie, using the film’s excitement to attract more engagement for Chili Piper’s buyer personas. By capitalizing on the movie’s cultural relevance, I aimed to craft content that resonates with Chili Piper’s target audience, drawing them in and generating buzz.

Other opportunity posts

Idea: The content creation was driven by the buzz around the Apple Vision, using the device’s excitement to attract more engagement for Chili Piper’s buyer personas.

Employer Branding

The idea was to create content for employer branding to position the company as a great place to work. By highlighting company culture, employee benefits, and growth opportunities, the goal was to present an appealing image of Chili Piper's workplace.